Direct Booking vs. OTAs: What Should Guests Know?

When booking accommodation, you probably had to choose between direct booking and online travel agencies (OTAs), both of which have definite advantages. The best option will depend on your priorities, such as price, flexibility, or extra benefits. When comparing hotels in Sukhumvit or anywhere else in Thailand, knowing how these two booking methods operate can help you avoid unpleasant surprises later on and get more out of your stay.

Direct Booking: What Is It

As the name suggests, direct booking is booking your stay directly with the hotel using its website or social media page. 

• All transactions are made between you and the hotel instead of a third party. 
• Any requests and concerns you have, you can direct to the hotel staff who can provide you with a prompt response. Third parties can’t make a decision right then and there because they might not be fully aware of hotel policies. 
• Policies tend to be clearer and more flexible
• Frequent flyer and members’ only offers may be applied.

Online Travel Agencies (OTA): What Is It?

Agoda and Booking.com are two popular examples of OTAs, which can be considered Google’s equivalent in the travel world. Just type in a destination and other search terms, and you’ll find multiple options in one go. 

• Compare accommodation with ease when you use the right search terms. For example, you can type in the name of one of Bangkok’s iconic landmarks in the search bar, and you’ll get plenty of results. 
• There are many filters you can apply to further narrow your options–payment options, property type, food options, and guest rating.
• Payment processing is just as easy, but there might be add-ons, such as processing fees.
• Customer service is typically handled through the OTA, not by the hotel.

Price Differences: Which Is Cheaper?

It’s not always true that OTAs offer lower rates than the hotels themselves.

• The discounts offered by OTAs may come with or offset by taxes or service charges.
• Promo codes or member rates apply to direct bookings.
• Hotels may offer extras instead of lower rates.
• Both OTA and direct booking may offer last-minute deals.

Flexibility and Cancellation Rules

Flexibility is important, particularly for tourists whose plans change. You can be planning the perfect solo self-care getaway today and then decide to join your friends the next day. Flexibility is one area where the method of booking can have a significant impact.

• Date changes are frequently simpler with direct reservations.
• Direct guests may receive more leniency from hotels.
• Platform-specific OTA cancellation policies can be stringent.
• Processing refunds via OTAs may take more time.

Customer Service and Issue Resolution

Issues can arise, such as incorrect dates or problems with payments. The person you booked with will determine how quickly they are resolved.

• The hotel is the only point of contact when making a direct reservation.
• Problems can be fixed more quickly on-site.
• OTA reservations frequently necessitate contacting platform support.
• Hotel staff may be restricted from modifying OTA reservations.

Now that you know the difference between direct booking and OTA, deciding on the best route to take will be easier. If you already know which hotel to book or you want more perks and flexibility, booking direct is for you. Enjoy an unforgettable stay at Sukhumvit when you book directly with Samala.